The Four Steps
Since Claude seemed eager to continue, I sat down next to him and sketched the process for him on a pad of paper. "Like most things," I explained, "the amount of money you make will probably be in direct proportion to the amount of thought and effort you put into the process." Here are the steps I described to Claude.
Web Stats
Many sites offer statistics on Internet usage; a site that covers worldwide Internet usage patterns and trends is www.internetworldstats.com/.
Step 1: Create Some Web Pages
The first step is to create some Web pages. Don't look so dubiousWeb page creation is not as mysterious as it seems. The basics are easy to understand, and there are many tools (both free and commercial) available to help you. What's hard is coming up with the content for those pages.
When you think about it, the Web is all about contentsurfing the Web is just looking for stuff. With billions of pages out there, the competition for a surfer's attention is very stiff. The better your content, the more unique and useful it is, the better your chances that others will find it. That's why I'll be discussing creating good contentfinding something to say and saying it wellbefore getting into the mechanics of actually creating Web pages.
Step 2: Show Ads on the Pages
The second step is to show ads on those Web pages. Viewing Web pages doesn't usually cost the reader anything. Few sites can get away with charging for access to their materialthere's simply too much competing material already freely available on the Web.
If you can't charge for access to the material, how do you make money? It depends on the nature of your pages. If you're running a business that sells products or services, then the pages are indirect moneymakers. They're a marketing expense, a cost of doing business. But you don't have anything to sell. Or do you?
Well, actually, you doyou have space on your Web site. You can make money by selling parts of your Web pages as advertising space. This is the same way that newspapers and magazinesthe classic pre-Web content servicesmake most of their money.
Sample AdSense Ads
If you'd like to see sample AdSense ads based on any URL or keyword, try Digital Point Solution's handy Sandbox utility at www.digitalpoint.com/tools/adsense-sandbox/.
Google makes this step easy. Once you've created your Web pagesor at least some of themyou join Google's AdSense program. Google will read the pages you made, analyze the content that's on them, and use that analysis to select ads that are relevant to the content of the page. All you need to do is insert some Google-supplied codedon't worry, there's no programming involved, just cutting and pastinginto the pages. If someone clicks an ad on one of your pages, Google gives you a cut of the per-click fee they charge advertisers. And it's all automated, even the ad selection (Figure 1.2).
Step 3: Drive Traffic to the Pages
The third step is to increase the number of visitors, or traffic, to your pages. Just showing ads isn't enough: in most cases, you only make money when visitors click on the ads, and the ads will be clicked by only a small percentage of your page visitors. Increase the number of visitors, and you'll increase the number of clicks.
Why AdSense?
While it's true that AdSense is just one advertising system, it offers a number of advantages over most of the others. Not only is there no cost to join it, it's also available to almost anyone with content on the Web. The ads are primarily text-based (image-based ads are also available as an option) and come in a wide variety of formats for placement on your pages. The ads are also drawn from the same large pool of advertisements shown by Google on its own search pages. Finally, the automated page analysis ensures that the ads displayed on your pages are relevant to the content of those pages.
Find Your Rank
Google rankings are available at www.googlerankings.com/.
This step sounds simple, but it's not. In fact, driving traffic to your pages is the hardest step of the process. With so many Web pages out there, the chances that someone will stumble upon yours by accident are small. Your best bets for traffic are to generate good word of mouth and to get your pages higher in Google's page rankings (Figure 1.3).
Step 4: Monitor and Update the Pages
The final step is to monitor and update your Web pages on a regular basis. This is the easiest step to perform, but it's an important oneyou want your visitors to keep coming back. If they see that your pages are current, that the content changes in regular and interesting ways, they're more likely to come back. You want them to come back. You want them to link to your pages from their own pages. You want them to tell others about your pages. Making sure your pages are always available and are always up-to-date will make this possible.
Monitoring your pages can also help you create new content. With a bit of work, you can usually figure out which search terms visitors are using to find your site. These termsand some of them may surprise youwill suggest topics to focus on when creating new pages or updating existing pages.
Make Money
The Elevator Pitch
It was time for my elevator pitch about making money with Google. Maybe you're unfamiliar with the term elevator pitch. An elevator pitch is a very short talk or presentation designed to drum up interest in an idea or concept. It traditionally refers to an on-the-spot idea description made by an entrepreneur to grab the attention of a potential investor cornered in an elevator. We weren't in an elevator, but I wanted to grab Claude's attention.
"Claude," I pitched, "anyone can make money with Google using a four-step process with no programming required. If you can surf the Web, you can learn the process."
He was interested. "What's the catch? Do I have to buy one of those get-rich-quick systems?"
"No," I said, "there's no 'system' to buy, and only a few small expenses." And then a caution on my part: "I can't guarantee that you'll make money by following the process, but the chances are good that you'll make some money."
"Some money's better than no money," Claude said, and I had to agree.
It was time for my elevator pitch about making money with Google. Maybe you're unfamiliar with the term elevator pitch. An elevator pitch is a very short talk or presentation designed to drum up interest in an idea or concept. It traditionally refers to an on-the-spot idea description made by an entrepreneur to grab the attention of a potential investor cornered in an elevator. We weren't in an elevator, but I wanted to grab Claude's attention.
"Claude," I pitched, "anyone can make money with Google using a four-step process with no programming required. If you can surf the Web, you can learn the process."
He was interested. "What's the catch? Do I have to buy one of those get-rich-quick systems?"
"No," I said, "there's no 'system' to buy, and only a few small expenses." And then a caution on my part: "I can't guarantee that you'll make money by following the process, but the chances are good that you'll make some money."
"Some money's better than no money," Claude said, and I had to agree.
Make Money
Chapter one. Making Money with Google
> Claude: Is it easy to build a Web site?
> Eric: Sure. You can find instructions on the Web. There are
lots of books about building Web sites, too.
> Claude: But can you make money with a Web site?
> Eric: Absolutely. And you don't even need anything to sell. I
do it with my own site.
Claude was visiting me one day. As an early retiree with two grown children, Claude has a lot of free time, and he spends a good chunk of it at his computer, talking to friends and acquaintances and trying all kinds of software. He isn't technical, but he's an expert computer userhe knows the applications he uses regularly far better than I do. He likes to buy electronic gadgets and computer accessories. When he has questions, though, he calls me up for help.
On this day, we were talking about Web pages and Web sites. "Is it easy to build a Web site?" he asked me.
"Sure," I said, "you can find instructions on the Web. There are lots of books about building Web sites, too." I offered to lend him some of the books I had.
"But can you make money with a Web site?" he shot back. Now we were getting to what he really wanted to know.
"Absolutely," I said. "And you don't even need anything to sell. I do it with my own site." Which was the truth.
"Is that why you have ads on your pages?" he wondered. (If you go to www.EricGiguere.com, you'll see text ads on the right side of most pages.
"That's how I make money with my site," I agreed. Now I knew what he wanted, but he was probably afraid to ask the obvious question: Can I do it, too?
> Claude: Is it easy to build a Web site?
> Eric: Sure. You can find instructions on the Web. There are
lots of books about building Web sites, too.
> Claude: But can you make money with a Web site?
> Eric: Absolutely. And you don't even need anything to sell. I
do it with my own site.
Claude was visiting me one day. As an early retiree with two grown children, Claude has a lot of free time, and he spends a good chunk of it at his computer, talking to friends and acquaintances and trying all kinds of software. He isn't technical, but he's an expert computer userhe knows the applications he uses regularly far better than I do. He likes to buy electronic gadgets and computer accessories. When he has questions, though, he calls me up for help.
On this day, we were talking about Web pages and Web sites. "Is it easy to build a Web site?" he asked me.
"Sure," I said, "you can find instructions on the Web. There are lots of books about building Web sites, too." I offered to lend him some of the books I had.
"But can you make money with a Web site?" he shot back. Now we were getting to what he really wanted to know.
"Absolutely," I said. "And you don't even need anything to sell. I do it with my own site." Which was the truth.
"Is that why you have ads on your pages?" he wondered. (If you go to www.EricGiguere.com, you'll see text ads on the right side of most pages.
"That's how I make money with my site," I agreed. Now I knew what he wanted, but he was probably afraid to ask the obvious question: Can I do it, too?
Make Money
Section one: Starting
Chapter one. Making Money with Google
Chapter Two. Understanding AdSense
Chapter one. Making Money with Google
Chapter Two. Understanding AdSense
Make Money
Let's Get Ready
It's time to start our narrative. If you don't already have a computer and a high-speed Internet connection, now would be a great time to get yourself set up. In the meantime, let's begin the story.
It's time to start our narrative. If you don't already have a computer and a high-speed Internet connection, now would be a great time to get yourself set up. In the meantime, let's begin the story.
Make Money
How to Use This Book
Before we get started with our adventure, here's some important information about using this bookthe resources you'll need to gather, descriptions of each chapter, and information about the companion Web sites.
Resources You'll Need
As I've already said, this is a book for nontechnical people. If you can surf the Web, you can understand this book. The only resources you'll need are these:
A computer. Regular access to a computer is essential. Not only do you need a place where you can sit and create your Web pages, you'll want to have a copy of the pages stored locally for safekeeping and for testing. The operating system doesn't matter, though the examples and software discussed in this book are for Windows XP or Macintosh OS X only.
A high-speed Internet connection. This should be a given, but it's worth mentioning. You can still build and maintain your Web site using a slow-speed dial-up connection, but a faster connection is so much more pleasurable.
A credit card. You'll need a way to pay for some expenses. There aren't many, and they're not large expenses, but a credit card is the easiest way to pay for them.
What you don't need to do is buy high-priced software to help you build Web pages. There's enough free software available on the Internet to make those kinds of purchases unnecessary. We'll be looking at some of this free software later in the book.
Chapter Descriptions
As a narrative, this book is meant to be read sequentially, so please follow the chapters in the order in which they're presented:
Making Money with Google. Introduces the four-step process for making money with Google and reviews important concepts like Web sites, Web servers, and blogs.
Understanding AdSense. Describes Google's AdSense program: what it is, how it works, and how to join the program. Also discusses why advertising is so important to the Web.
Finding Something to Say. Lists techniques for choosing page topics and building content that attracts visitors.
Getting Ready to Say It. Explains how to register a good name for your site and find a hosting service.
Designing Your Site. Discusses how to design your site: choosing a look and feel, handling site navigation issues, and making the site attractive to humans and Google.
Building Your Site. Shows how to build Web pages from scratch using HTML and CSSdon't worry, it's not programmingand how to ensure that viewers see the site you want them to see.
Becoming an AdSense Publisher. Describes how to become an AdSense publisher, how to manage your AdSense account, and how and when you can expect to be paid.
Publishing Ads on Your Site. Discusses the different ad formats and how to track page performance. Also lists tips and tricks for making effective use of AdSense.
Making Money from Your Site. Explains how to drive traffic to your site and how to optimize your pages to get better clickthrough rates and better-paying ads.
Expanding Your Horizons. Wraps things up with a brief discussion of affiliate and referral programs.
As you can see, there's a deliberate progression that takes you from learning the basic concepts to building your site to making money with the site.
Companion Web Sites
Not only have you purchased a great book, you also get access to four great Web sites, including www,MakeEasyMoneyWithGoogle.com, the official companion site for this book. On the companion site you'll find additional information that updates or enriches the material you're reading. The other sites are example sites built to complement the narrative. You can register yourself with the main site to download your own copies of the other sites for use as additional study material.
The companion site can also be accessed using the short form www.memwg.com, an unremarkable name derived from the initial letters of each word in the book's title. Within the book, links to the companion site always use this shorter form to save you finger strain and to avoid difficulties in typesetting the text.
And as a bonus, registered readers who build Web pages using this book can also apply for a link from the companion site back to their pages, with no strings attached. This is an easy way to get some extra traffic to those pages. (See www.memwg.com/free-listing for the full details, but please note that I reserve the right not to link to inappropriate or otherwise unsuitable pages.)
Before we get started with our adventure, here's some important information about using this bookthe resources you'll need to gather, descriptions of each chapter, and information about the companion Web sites.
Resources You'll Need
As I've already said, this is a book for nontechnical people. If you can surf the Web, you can understand this book. The only resources you'll need are these:
A computer. Regular access to a computer is essential. Not only do you need a place where you can sit and create your Web pages, you'll want to have a copy of the pages stored locally for safekeeping and for testing. The operating system doesn't matter, though the examples and software discussed in this book are for Windows XP or Macintosh OS X only.
A high-speed Internet connection. This should be a given, but it's worth mentioning. You can still build and maintain your Web site using a slow-speed dial-up connection, but a faster connection is so much more pleasurable.
A credit card. You'll need a way to pay for some expenses. There aren't many, and they're not large expenses, but a credit card is the easiest way to pay for them.
What you don't need to do is buy high-priced software to help you build Web pages. There's enough free software available on the Internet to make those kinds of purchases unnecessary. We'll be looking at some of this free software later in the book.
Chapter Descriptions
As a narrative, this book is meant to be read sequentially, so please follow the chapters in the order in which they're presented:
Making Money with Google. Introduces the four-step process for making money with Google and reviews important concepts like Web sites, Web servers, and blogs.
Understanding AdSense. Describes Google's AdSense program: what it is, how it works, and how to join the program. Also discusses why advertising is so important to the Web.
Finding Something to Say. Lists techniques for choosing page topics and building content that attracts visitors.
Getting Ready to Say It. Explains how to register a good name for your site and find a hosting service.
Designing Your Site. Discusses how to design your site: choosing a look and feel, handling site navigation issues, and making the site attractive to humans and Google.
Building Your Site. Shows how to build Web pages from scratch using HTML and CSSdon't worry, it's not programmingand how to ensure that viewers see the site you want them to see.
Becoming an AdSense Publisher. Describes how to become an AdSense publisher, how to manage your AdSense account, and how and when you can expect to be paid.
Publishing Ads on Your Site. Discusses the different ad formats and how to track page performance. Also lists tips and tricks for making effective use of AdSense.
Making Money from Your Site. Explains how to drive traffic to your site and how to optimize your pages to get better clickthrough rates and better-paying ads.
Expanding Your Horizons. Wraps things up with a brief discussion of affiliate and referral programs.
As you can see, there's a deliberate progression that takes you from learning the basic concepts to building your site to making money with the site.
Companion Web Sites
Not only have you purchased a great book, you also get access to four great Web sites, including www,MakeEasyMoneyWithGoogle.com, the official companion site for this book. On the companion site you'll find additional information that updates or enriches the material you're reading. The other sites are example sites built to complement the narrative. You can register yourself with the main site to download your own copies of the other sites for use as additional study material.
The companion site can also be accessed using the short form www.memwg.com, an unremarkable name derived from the initial letters of each word in the book's title. Within the book, links to the companion site always use this shorter form to save you finger strain and to avoid difficulties in typesetting the text.
And as a bonus, registered readers who build Web pages using this book can also apply for a link from the companion site back to their pages, with no strings attached. This is an easy way to get some extra traffic to those pages. (See www.memwg.com/free-listing for the full details, but please note that I reserve the right not to link to inappropriate or otherwise unsuitable pages.)
Make Money
Is This the Book for You?
If you're reading this book because you've read one of my previous works, be aware that this book is something of a departure for me. My previous books have all been programming books. This book is different, because it's written for the average computer user, not the average computer programmerpeople like my wife or my father, not my co-workers. If you're looking for a technically oriented book, you're reading the wrong bookyou can safely put the book back on the shelf and keep browsing.
The rest of you are about to begin an interesting journey, because Make Easy Money with Google is as much about understanding the Web as it is about making money on the Web. The Web may seem mysterious to you now, but it's built on simple (yet powerful) foundations. It's a tool for finding and sharing information, and that's exactly how you'll make your money.
The book is written as a narrative, which is not the typical format for a "computer" or "digital lifestyle" book. Though the stories are fictional, the characters you'll encounter are composites of people I've interacted with before. They all have nontechnical backgrounds, and you should relate to them quite easily. The light, conversational style will, I hope, make the book a pleasure to read.
Please note that I didn't title this book Make Oodles and Oodles of Money with Google. I'm sure there are people who make lots of money using the techniques I describe, but I'd be lying to you if I said this book is going to make you rich. I'm not rich. But I have made money with Google, and so can you. And you can have fun doing it!
If you're reading this book because you've read one of my previous works, be aware that this book is something of a departure for me. My previous books have all been programming books. This book is different, because it's written for the average computer user, not the average computer programmerpeople like my wife or my father, not my co-workers. If you're looking for a technically oriented book, you're reading the wrong bookyou can safely put the book back on the shelf and keep browsing.
The rest of you are about to begin an interesting journey, because Make Easy Money with Google is as much about understanding the Web as it is about making money on the Web. The Web may seem mysterious to you now, but it's built on simple (yet powerful) foundations. It's a tool for finding and sharing information, and that's exactly how you'll make your money.
The book is written as a narrative, which is not the typical format for a "computer" or "digital lifestyle" book. Though the stories are fictional, the characters you'll encounter are composites of people I've interacted with before. They all have nontechnical backgrounds, and you should relate to them quite easily. The light, conversational style will, I hope, make the book a pleasure to read.
Please note that I didn't title this book Make Oodles and Oodles of Money with Google. I'm sure there are people who make lots of money using the techniques I describe, but I'd be lying to you if I said this book is going to make you rich. I'm not rich. But I have made money with Google, and so can you. And you can have fun doing it!
Make Money
Can It Really Be Done by Anyone?
You're skeptical. Maybe you're thinking, "This author is an experienced writer and an experienced Web page and application developer, so of course to him it all seems very simple." While there's no denying that having a background like mine helps, it's definitely not a requirement. Making money with Google is easy to do with the right guidance. The concepts are not hard and can be mastered by anyone with the patience to learn them. Kind of like most things, really.
I think what scares most people about computers and the Web is the terminology involved, not the concepts. I'll be the first to admit that technical people use a lot of buzzwords and obscure terms when they're talking about technology. It really is a specialized vocabulary. But specialized vocabularies aren't unique to the computer industry. Look at medicine: Doctors talk to one another in technical terms that the average person doesn't understand. This is good; specialized vocabularies are concise and more precise than general, everyday vocabularies. They can make communication quicker and more accurateas long as all parties to the communication speak the same language.
What if you don't understand the language? That's where technical people often come up short compared to medical personnel. Doctors and nurses learn to talk to their patients using terms the patients can understand. Many techies don't learn this skill, which is why technology can seem so foreign and unapproachable to nontechies. But there are people like me who can bridge the gap and write books like this one.
Please understand that there are no secrets in this book: Like many things, everything discussed here is already described somewhere on the Webyou just have to find it and understand it. Not only do I save you the hassle of finding the material, I also make sure you understand it. That's the primary value of this book.
You're skeptical. Maybe you're thinking, "This author is an experienced writer and an experienced Web page and application developer, so of course to him it all seems very simple." While there's no denying that having a background like mine helps, it's definitely not a requirement. Making money with Google is easy to do with the right guidance. The concepts are not hard and can be mastered by anyone with the patience to learn them. Kind of like most things, really.
I think what scares most people about computers and the Web is the terminology involved, not the concepts. I'll be the first to admit that technical people use a lot of buzzwords and obscure terms when they're talking about technology. It really is a specialized vocabulary. But specialized vocabularies aren't unique to the computer industry. Look at medicine: Doctors talk to one another in technical terms that the average person doesn't understand. This is good; specialized vocabularies are concise and more precise than general, everyday vocabularies. They can make communication quicker and more accurateas long as all parties to the communication speak the same language.
What if you don't understand the language? That's where technical people often come up short compared to medical personnel. Doctors and nurses learn to talk to their patients using terms the patients can understand. Many techies don't learn this skill, which is why technology can seem so foreign and unapproachable to nontechies. But there are people like me who can bridge the gap and write books like this one.
Please understand that there are no secrets in this book: Like many things, everything discussed here is already described somewhere on the Webyou just have to find it and understand it. Not only do I save you the hassle of finding the material, I also make sure you understand it. That's the primary value of this book.
Make Money
Introduction
Sometimes it's the small events that are the most exciting. Like the day I made three cents. Not three dollars. Not thirty dollars. Just three cents. And yet it was a very exciting event because of what those three cents represented.
I made those three cents the first time someone clicked an advertisement on one of my Web pages. And it was just the beginning. Every time an ad was clicked, I'd make money. The more visitors I had, the more money I'd make. The pages that I had created purely out of interest and paid for out of my own pocket could pay for themselves, or possibly even turn a profit. That's what was so exciting about those three cents.
The great thing was that it was really easy, because Google was doing all the hard work for me, through their free AdSense program. All I had to do was give them space on my pages to display the ads. They chose the ads, tracked the clicks, and charged the advertisers. Even better, they analyzed my pages and selected ads that were relevant to the topic of each page. All I had to do was keep my pages updated and do my best to attract a steady stream of visitors, which I was already doing. The truth was, anyone could do what I was doing!
Just as exciting was the day a few months later when the first check from Google arrived in my mailbox. It was a small check, but it was real. I almost framed it instead of cashing it!
That's what this book is all aboutthe excitement of making money with Google without having to be a computer expert. You'll need some Web pages, but I'll show you how to build those. Don't worry, there's no programming required! All you need is a computer and a connection to the Internet.
Sometimes it's the small events that are the most exciting. Like the day I made three cents. Not three dollars. Not thirty dollars. Just three cents. And yet it was a very exciting event because of what those three cents represented.
I made those three cents the first time someone clicked an advertisement on one of my Web pages. And it was just the beginning. Every time an ad was clicked, I'd make money. The more visitors I had, the more money I'd make. The pages that I had created purely out of interest and paid for out of my own pocket could pay for themselves, or possibly even turn a profit. That's what was so exciting about those three cents.
The great thing was that it was really easy, because Google was doing all the hard work for me, through their free AdSense program. All I had to do was give them space on my pages to display the ads. They chose the ads, tracked the clicks, and charged the advertisers. Even better, they analyzed my pages and selected ads that were relevant to the topic of each page. All I had to do was keep my pages updated and do my best to attract a steady stream of visitors, which I was already doing. The truth was, anyone could do what I was doing!
Just as exciting was the day a few months later when the first check from Google arrived in my mailbox. It was a small check, but it was real. I almost framed it instead of cashing it!
That's what this book is all aboutthe excitement of making money with Google without having to be a computer expert. You'll need some Web pages, but I'll show you how to build those. Don't worry, there's no programming required! All you need is a computer and a connection to the Internet.
Make Money
About the Author
Eric Giguère has been a Web devotee since the early 1990s, watching as it evolved into an intricate yet everyday tool used by millions to inform, socialize, and even make money. The author of several books, including Java 2 Micro Edition and Palm Database Programming, Eric has also written hundreds of magazine articles on Web applications, programming, and Java. His first articles were written when he was 14, back in the days when he was programming Commodore VIC-20 computers for fun.
Eric's formal training consists of undergraduate and graduate university degrees in computer science and more than 15 years of hands-on programming experience. He has held senior software development positions at Sybase and iAnywhere Solutions, a Sybase subsidiary that develops mobile database, security, and middleware solutionsand, Eric claims, one of the best places to work in Canada. You can find out more about Eric at www.ericgiguere.com or send him questions at ericgiguere@ericgiguere.com.
Eric Giguère has been a Web devotee since the early 1990s, watching as it evolved into an intricate yet everyday tool used by millions to inform, socialize, and even make money. The author of several books, including Java 2 Micro Edition and Palm Database Programming, Eric has also written hundreds of magazine articles on Web applications, programming, and Java. His first articles were written when he was 14, back in the days when he was programming Commodore VIC-20 computers for fun.
Eric's formal training consists of undergraduate and graduate university degrees in computer science and more than 15 years of hands-on programming experience. He has held senior software development positions at Sybase and iAnywhere Solutions, a Sybase subsidiary that develops mobile database, security, and middleware solutionsand, Eric claims, one of the best places to work in Canada. You can find out more about Eric at www.ericgiguere.com or send him questions at ericgiguere@ericgiguere.com.
Copyright
Copyright
Peachpit Press is a division of Pearson Technology Group.
Peachpit
1249 Eighth Street
Berkeley, CA 94710
510/524-2178
800/283-9444
510/524-2221 (fax)
Find us on the World Wide Web at: www.peachpit.com
To report errors, please send a note to errata@peachpit.com
Peachpit is a division of Pearson Education
Copyright © 2005 by Eric Giguère
Credits
Project editor: Cheryl England
Developmental editor: Steve Anzovin
Production editor: Lupe Edgar
Copy editor: Janet Podell
Compositor: Maureen Forys, Happenstance Type-O-Rama
Indexer: Karin Arrigoni
Cover design: Mimi Heft
Cover photos: Chloe © Scott Cowlin, .Thought blog © Jeff Carlson; all others © Getty Images, Inc.
Interior design: Maureen Forys, Happenstance Type-O-Rama
Notice of Rights
All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, contact permissions@peachpit.com.
Notice of Liability
The information in this book is distributed on an "As Is" basis without warranty. While every precaution has been taken in the preparation of the book, neither the author nor Peachpit shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the computer software and hardware products described in it.
Trademarks
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.
9 8 7 6 5 4 3 2 1
Printed and bound in the United States of America
Dedication
For Jean-Claude, always eager to learn and explore.
Peachpit Press is a division of Pearson Technology Group.
Peachpit
1249 Eighth Street
Berkeley, CA 94710
510/524-2178
800/283-9444
510/524-2221 (fax)
Find us on the World Wide Web at: www.peachpit.com
To report errors, please send a note to errata@peachpit.com
Peachpit is a division of Pearson Education
Copyright © 2005 by Eric Giguère
Credits
Project editor: Cheryl England
Developmental editor: Steve Anzovin
Production editor: Lupe Edgar
Copy editor: Janet Podell
Compositor: Maureen Forys, Happenstance Type-O-Rama
Indexer: Karin Arrigoni
Cover design: Mimi Heft
Cover photos: Chloe © Scott Cowlin, .Thought blog © Jeff Carlson; all others © Getty Images, Inc.
Interior design: Maureen Forys, Happenstance Type-O-Rama
Notice of Rights
All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, contact permissions@peachpit.com.
Notice of Liability
The information in this book is distributed on an "As Is" basis without warranty. While every precaution has been taken in the preparation of the book, neither the author nor Peachpit shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the computer software and hardware products described in it.
Trademarks
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.
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Printed and bound in the United States of America
Dedication
For Jean-Claude, always eager to learn and explore.
Make Money
Make Easy Money with Google: Using the AdSense Advertising Program
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book. Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book. Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!
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